Bankruptcy Leads with Wes Crumby and Caliber BK at the Prestige Dealer Conference

A discussion on automotive bankruptcy leads.

Wes Crumby, CEO of Subprime Dealer Services, is to host a discussion on bankruptcy lead programs during the 11th Annual Prestige Dealer Conference. The conference – themed Elevate (learn, network and grow) – is to take place August 15-17th at the Snowbird Mountain Resort in Utah.

Alex Cooke, Corporate Finance Director for the Montrose Auto Group out of Ohio, is to join Wes during the presentation to share his experiences, success stories and best practices with bankruptcy direct mail programs.

Crumby and Cooke have mastered the art of targeting quality bankruptcy leads that are in the market to purchase. In fact, the average dealer on the program delivering 141,503 mail pieces in 3 months will typically average 40 units a month.

“We have developed a proven mail campaign to target bankruptcy customers in specific markets before the competition. The campaign delivers 6 unique mailers starting at the day of filing. Relationships are built and maintained throughout every stage of chapter 7 or 13 bankruptcy.”

Interested in learning more? Request your free copy of the presentation here.

About Wes Crumby

Our CEO, Wes Crumby, knows just how critical lead generation is to car dealers. Having held several dealership management positions, Wes found his niche in special finance while serving as the National Director of Special Finance for Garber Automotive Group. Crumby’s expertise and success quickly became the highlight of the market, which is how he transitioned into dealership consultation throughout the country. From his experiences, Wes invented Lot-Pro and sold it in 2004 to Auto Credit Express. He then introduced the “Ace-Cities Selling System,” and in turn introduced special finance to over 500 dealers nationwide. From there, Wes opened Subprime Dealer Services in 2007.