The Importance of a BDC at your Dealership

There are many advantages to having a BDC within your dealership. The most lucrative advantage is the increase in appointments, which in turn brings more customers into your showroom. BDC’s are not a new trend to dealerships but there is a lot to consider when implementing this department. Staffing, technology, software, and even facilities play …

3 Perks to Establishing a Successful Special Finance Department

Perk 3 sends a flood of customers straight into the showroom. There are many perks to having a special finance department and even more when running a successful one. With the right network of lenders, advertising programs and inventory, a special finance department has the potential to produce upwards of 35 additional units a month …

Black Friday BK Auto Lead Exclusive with Customized CRM

Caliber BK auto lead program is giving the gift of opportunity by trying Caliber BK’s Online Client Book daily streaming bankruptcy (bk) platform for one month, free.  No contract commitment, no gimmicks, no hassle, no pressure to buy.** Ever wondered what a BK auto lead program could do for your dealership? Well, now’s your chance …

Inbox vs. Mailbox, the advantage may surprise you.

Direct mail is a traditional marketing method that is oftentimes overlooked in today’s digital age. A new study asked consumers to recall advertisements they were recently exposed to. Recognition was 70% higher for those exposed to direct mail vs. digital ads. This might come as a surprise to marketing professionals. What makes direct mail a …