Subprime Trigger Leads

Subprime trigger leads are effective special finance marketing tools for targeting non-prime auto shoppers. They target customers that are in the market today, significantly improving a dealer’s units sold! Our auto leads and special finance campaigns provide dealers with custom direct mail pieces targeting fresh shoppers! Customer data comes direct from the major credit bureaus in order to see who was out shopping for a vehicle within the last 24 hours. You choose your target location, distance, credit score range (FICO score) and we do the rest! The good news… our  lead response rates have in most cases surpassed 5%. Our special finance automotive direct mail programs are a winner for any dealer with the ability to finance these types of buyers.

Benefits of our Special Finance direct mail campaigns include:


  • Successful, cost-effective automotive trigger leads
  • Extremely targeted for optimal effectiveness
  • Custom lead management CRM tracking and reporting
  • Credit pulled from major national credit bureaus
  • Compliant with all fair credit reporting act guidelines
  • Filtered by credit scores, distance and location
  • 24/7 lead support and vanity website
  • No long term contracts

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