The Importance of a BDC at your Dealership

There are many advantages to having a BDC within your dealership. The most lucrative advantage is the increase in appointments, which in turn brings more customers into your showroom. BDC’s are not a new trend to dealerships but there is a lot to consider when implementing this department. Staffing, technology, software, and even facilities play …

3 Perks to Establishing a Successful Special Finance Department

Perk 3 sends a flood of customers straight into the showroom. There are many perks to having a special finance department and even more when running a successful one. With the right network of lenders, advertising programs and inventory, a special finance department has the potential to produce upwards of 35 additional units a month …

Inbox vs. Mailbox, the advantage may surprise you.

Direct mail is a traditional marketing method that is oftentimes overlooked in today’s digital age. A new study asked consumers to recall advertisements they were recently exposed to. Recognition was 70% higher for those exposed to direct mail vs. digital ads. This might come as a surprise to marketing professionals. What makes direct mail a …

AutoMine uses Big Data to deliver the right offer

Big data will help your dealership sell more vehicles. Dealerships can’t always rely on foot traffic. A fresh up is always a harder sell than a previous buyer that you already have a relationship with. Who has the time to go through hundreds or even thousands of CRM records to find previous business that may …